Mobile app for Andmore
The parenthese in the logo serves not only as an open ‘o,’ but expands to hold space for all industuries and products associated with Andmore.
Wayfinding
OOH Signage
Andmore, formerly International Market Centers, is an omnichannel wholesale marketplace combining trade shows and digital tools for furniture, home décor, gift, and apparel industries.
We redefined their purpose, offerings, and structure—shifting IMC from a wholesale market holding company to the first omni-channel marketplace. Under the new name Andmore, we unified the portfolio with a promise of more ease, more access, more options and more.
The Andmore logo is more than a wordmark; it’s a visual representation of the brand’s mission. The oversized “O,” styled as open brackets, symbolizes inclusion, openness, and potential — an invitation to discover more. This aligns directly with the company’s promise of providing more options, more access, and more opportunities across its marketplaces.
The bold sans-serif typography communicates clarity and confidence, while subtle references to mid-century design aesthetics reflect a balance of modernity and heritage — resonating with the creative industries Andmore serves.
The modular system based on the oversized ‘O’ offers many flexible applications across digital, print, and environmental touchpoints without losing consistency.
Full case study here.